Collaborations

Kim Kardashian stars in Update campaign


24 07 2026

Kim Kardashian has starred in a debut campaign for Update, a new paraxanthine-powered energy drink she co-founded.

The media mogul commented 'For me it comes down to being intentional about what I put into my body and my day. That’s actually a big part of why Update resonated with me in the first place. It helps me stay focused, balanced, and present, no matter what my schedule looks like'.

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